From Playbook to Touchdown: Jim Tarantino's Strategy for Building a Championship Business Team

In this captivating episode, we sit down with Jim Tarantino, CRO of Coro, a recognized authority in sales, entrepreneurship, and, more importantly, recruitment, training, motivation, and business development. Delve deep as Jim unpacks the three-prong go-to-market model he developed at Corro, detailing the triad that drives global revenue: existing customer base, a dynamic mix of marketing strategies, and the indispensable sales engineering and technical experts. As one of the guiding forces behind Coro, the fastest growing cybersecurity company targeting the mid-market niche, Jim sheds light on the RTSA framework, the art of balancing company vision with tactics, and the role metrics play in gauging the success of business units. From the significance of a Chief Revenue Officer to fostering a customer-first mindset and the strategy to grow from start-up to hyper-growth, Jim offers invaluable insights topped with advice for businesses venturing into cybersecurity. Don't miss out, as he also touches on his mission, the importance of teamwork, and the power of surrounding oneself with brilliant minds. About Jim:  Throughout Jim's illustrious career, spanning from entrepreneurial startups to the pillars of corporate America, he has distinguished himself as a dynamic Senior Sales Leader. He's been the driving force behind numerous startups, steering them through the exhilarating stages of hyper-growth, funding, IPOs, and lucrative exits. With Jim's leadership, five of these ventures alone have achieved a combined exit value of over $10 Billion. Moreover, his knack isn't confined to fostering initial successes; Jim has showcased an unparalleled ability to breathe life into struggling sales organizations. Delving deeper into Jim's expertise, he has been a prominent figure in the Technology sector, encompassing areas such as Telecom, Internet, SaaS, Cloud, Software, Cyber Security, Mobile, and Digital Media. As a Sales and Marketing Leader, he's consistently produced profitable outcomes, mastering both B2B and B2C sales terrains. He boasts comprehensive experience that spans both inside and outside sales, effectively integrating Direct Sales with Channel Partners/Resellers. Jim's multifaceted approach covers everything - from recruitment, training, motivation, to business development, account management, and the intricate strategies of sales and marketing. He's a visionary leader, adept at shaping overarching sales strategies while simultaneously zeroing in on immediate tactical necessities. Beyond these accomplishments, Jim is also a certified professional business coach, a best-selling author, and a revered speaker, cementing his reputation as a leading light in the industry.