Synergizing Sales and Marketing: Insights from Partner Ready’s Greg Plum

Desraie Thomas and Kathleen Martin interviewed Greg Plum, who holds a pivotal role as a Fractional Channel Chief and Director at PartnerReady. The trio discusses various crucial aspects of business strategy, emphasizing the significance of comprehending and utilizing ecosystems for business prosperity. A key part of their discussion revolved around the critical alignment of sales and marketing teams, and they examined important metrics for gauging the effectiveness of this collaboration, such as meetings, leads, and closed deals. Greg offered valuable insights on the optimal timing for businesses to transition from employing a fractional Chief Revenue Officer (CRO) to a full-time one, highlighting that this decision should be based on effectiveness rather than the size of the company. The conversation also underscored the profound influence that team alignment has on the culture and productivity within a company. Additionally, Greg shed light on the importance of mentors and networking in professional growth. To further support the listeners, he recommended several resources, including 'How to Win Friends and Influence People' by Dale Carnegie, 'Purple Cow' by Seth Godin, and 'Give and Take' by Adam Grant.