Hilary Sheinbaum Helps Raise the Bar for Zero-Proof Options

A 2023 Mintel survey revealed nearly 4 in 10 U.S. consumers embrace a sober- curious lifestyle. So, it makes sense for restaurant and bars to provide alcohol-free cocktails on menus. It's much like creating vegetarian options on a dinner menu. Enter Hilary Sheinbaum, journalist and founder of Going Dry. Sober-curious since 2017, Hilary advises restaurants and bars on how to create alcohol-free menu offerings. She is author of "Going Dry: A Practical Guide to Drinking Less and Living More."The Connected Table is broadcast live Wednesdays at 2PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).The Connected Table Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.