How an Ancient Italian Bread Inspired This Spirits Entrepreneur

During the covid-19 pandemic, U.S. marketing executive Frank Grillo moved to Puglia, Italy, to work remotely and embrace his Italian heritage. Puglia's Pane di Altamura D.O.P. made from locally grown ancient wheat, and Europe's first bread given a protected designation of origin status, sparked Grillo's entrepreneurial spirit to create Altamura, a wheat based premium Italian vodka. Grillo set out to create a "liquid bread" that reflected the umami of Pane di Altamura.The Connected Table is broadcast live Wednesdays at 2PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).The Connected Table Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.