Why CX is Here to Stay with Jennifer Zamora, Senior Director of Global Customer Experience & Commercial Excellence at Dow

This episode features an interview with Jennifer Zamora, Senior Director of Global Customer Experience and Commercial Excellence at Dow.  Jennifer has spent more than 20 years at Dow, serving in everything from pricing and sales to her current role in customer experience.  We talk with Jennifer about getting senior executives on board with customer experience initiatives, improving the company’s response to complaints, and why the role of CX is here to stay.