39. Q&A with Matt Plapp, CEO of America's Best Restaurants

I am so excited to have Matt Plapp, CEO of America's Best Restaurants, on The Cutting Onions Podcast today! Matt and I had a great conversation about his new book "Restaurant Marketing That Works: Back to the Basics" which talks about restaurant marketing before, during, and after the pandemic. Matt's book is excellent and is jam packed with real-life examples of tactical strategy that Matt has deployed with his clients. He shares some great success stories of clients who not only sustained their sales through the pandemic, but actually grew their sales! He shares the lessons from that experience and they mean just as much now as they did in the beginning of the pandemic. We talked about Marketing Basics, Consultative Selling, Awareness Marketing, Meaningful Engagement, and so much more! Matt is the real deal and it was a pleasure to speak with him! I know you will all enjoy this interview as much as I did!