Episode 10: Understanding Advanced Audience-Based Buying and Addressable TV

For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that’s how the process works online. Our guests include George Tsivin, SVP of Product Leadership at Nielsen, Thomas Eaton, SVP at Nielsen Catalina Solutions, James McNamara, SVP of Client Strategy at Nielsen, and Jason Burke, VP of Strategy at clypd.