The Database, a Nielsen podcast

A podcast by Nielsen

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36 Episodes

  1. Episode 35: The Database: The New Work-Life-Media Balance

    Published: 9/1/2020
  2. Episode 34: A Conversation with Women in Technology

    Published: 2/10/2020
  3. Episode 33: The Database: How Mixed Realities Will Enhance the Video Game Landscape

    Published: 1/27/2020
  4. Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV

    Published: 1/13/2020
  5. Episode 31: The Database: How Addressable Advertising is Personalizing the TV Experience

    Published: 10/8/2019
  6. Episode 30: Who’s Buying Your Brand and How to Grow It

    Published: 7/1/2019
  7. Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food

    Published: 6/24/2019
  8. Episode 28: What’s on Tap for the Alcoholic Beverage Industry?

    Published: 6/17/2019
  9. Episode 27: How Digital is Evolving Video Content

    Published: 6/10/2019
  10. Episode 26: Innovating for Today's Omnichannel Shoppers

    Published: 6/3/2019
  11. Episode 25: Can Corporate Citizenship Be Good for Communities and the Bottom Line?

    Published: 5/28/2019
  12. Episode 24: Deciphering Digital’s Role in Cross-Platform Advertising

    Published: 5/20/2019
  13. Episode 23: What Omnichannel Really Means in Today's Retail Environment

    Published: 5/13/2019
  14. Episode 22: The Business of Sustainability

    Published: 5/6/2019
  15. Episode 21: The Upfronts and the Changing Media Landscape

    Published: 4/29/2019
  16. Episode 20: Turning Shopper Disloyalty into Brand Opportunity

    Published: 4/15/2019
  17. Episode 19: The Business of Podcasting

    Published: 4/1/2019
  18. Episode 18: Getting Into the Game with Sports Marketing

    Published: 11/5/2018
  19. Episode 17: What Sustainability Means Today

    Published: 10/22/2018
  20. Episode 16: Implementing Agile Thinking in the FMCG Market

    Published: 10/8/2018

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In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.