Episode 24: Deciphering Digital’s Role in Cross-Platform Advertising

In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape. This includes the importance of thinking about campaigns holistically, the challenges brands can overcome with the right data, the unique lift that digital delivers, as well as how things like connected TV and other connected devices factor into the overall ad realm.