#48: The Trust Equation: The Secret to Trust Building, Part 2 of 3

Trust is the currency of leadership. The most effective leaders don’t power their way through initiatives. They are masters at building trust as a way of influencing. Businesses that cultivate trust with their customers and employees outperform their competitors. We explore the Trust Equation, which originally appeared in The Trusted Advisor (now in it’s 20th Anniversary Print Edition).  We’re going to explore the four variables of trustworthiness: Credibility Reliability Intimacy Self Orientation ...and provide some practical tips on how you can become more trustworthy. Join me for part 2 of a 3 part series called “Trust and Loyalty Depend on CX” on this episode of the Delighted Customers Podcast. To Register for the 4 Keys to Leading Change as a CX Pro: https://www.empoweredcx.com/4keys Seats are limited so sign up today! Subscribe to The Delighted Customer Podcast so you don't miss an episode: https://www.empoweredcx.com/podcast Subscribe to The Delighted Customer Newsletter for practical tips and insights: https://www.empoweredcx.com/delightedcustomersnewsletter