AI Tooling to Drive Growth & Break Down Silos with Masha Krol of Glowstick | Episode 064

The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I. - A podcast by Alex Turkovic - Tuesdays

Categories:

In this episode, Alex interviews Masha Krol, CEO of Glowstick about the various innovative uses of AI in customer success to identify growth opportunities and enhance collaboration between CS and commercial teams. Masha shares her takes on the evolution of digital customer success, emphasizing the importance of leveraging AI to analyze customer conversations, breaking down organizational silos, and segmenting customers based on tasks and outcomes for more personalized strategies.Chapters:06:1...