#322 : Choosing Your Suffering: How Anyone Can Become Mentally Tough with James 'Iron Cowboy' Lawrence

James ‘Iron Cowboy’ Lawrence is best known for his world record attempts at completing multiple Ironman events over consecutive days. Firstly, in 2015, he successfully completed 50 Ironmans in 50 days in 50 US states. Then in 2021, he decided to double this and complete 100 Ironmans in 100 days, going on to do this and one more to finish 101. The documentary on this challenge is coming out in March 2024. James is also a public speaker who was given the gift to 'suffer' and now helps provide hope to others and teach mental toughness through voluntary suffering. This episode is not to be missed. 00:00 Introduction 03:21 The Good, the Bad, and the Funny Moments 10:19 Lessons Learned in 50 Ironmans and Conquer 100 14:20 Pushing Limits and Ignoring Pain 15:52 Building Mental Toughness and Resilience 19:13 Mindfulness: Cultivating Inner Peace Amidst Distractions 21:15 How Disconnecting Can Improve Your Mental Health 23:22 Finding Mental Clarity Through Physical Activity 26:25 The Impact of Community and Shared Experiences 34:43 Embracing Difficulties: The Path to Growth and Wisdom 38:22 The Power of Physical Activity and Discomfort 39:48 The Motivation Behind the 50 and 100 Challenges 44:25 The Importance of Hope and Giving Back 47:07 Living Unapologetically and Without Fear of Judgment 50:16 Prioritizing Family Over Others' Opinions 51:55 What's next for James?