Left & Right Brain, Part 2: Motives

Last week, we discussed the left-brain/right-brain paradigm as it bears on work, and this week we are building off the discussion to address motives. Psychiatrist Iain McGilchrist re-popularized this paradigm in his 2009 book The Master and His Emissary, grounding it in neuroscience and using it to explain aspects of psychology, society, and culture (in contrast to previous pseudo-scientific versions of the theory). The approach has profound implications for understanding what motivates your actions —  fear or love?