109. AG1’s Kat Cole on Redefining Leadership in Health and Wellness

Dr. Avanti welcomes the President and COO of Athletic Greens, Kat Cole. Kat takes us through her transition from the food and beverage industry as the former President and COO of FOCUS Brands to the forefront of health and wellness. She sheds light on the parallels in consumer brand strategies across these sectors and her shift to a direct-to-consumer model at AG1. Kat opens up about her personal health journey and how it profoundly influenced her professional trajectory. Their conversation also navigates the challenges of marketing and manufacturing in the health and wellness industry. Furthermore, Kat highlights the role of community engagement in establishing brand authenticity and explores wellness as an influential tool in leadership, reflecting on the shift towards prioritizing health in leadership roles.