Ep 3: The Labrant Family (Cole & Sav) | A Family of YouTube Influencers

Cole and Sav LaBrant are YouTube influencers who met each other after growing large followings on Vine and Music.ly. In this episode, we discuss how this couple, along with their daughters Everleigh and Posie, have been so successful on social media. We also discuss how much money Cole and Sav might make from their YouTube channel, how you can replicate their success, and what sets them apart from other YouTubers. https://www.patreon.com/theinfluencerbreakdown (Listen to our after-show here!) https://www.patreon.com/theinfluencerbreakdown Cole and Sav Labrant Following: The Labrant Fam YT- 11.8m (3.5b views) IG- 1m FB- 1.4m Cole IG- 5m Tiktok- 13.8m Twitter- 800k Sav IG- 6.4m Tiktok- 20.5m Twitter- 700k Everleigh - 6 years old YT- 3.2m IG- 5m Posie - infant IG- 1.7m Total 71.3m History: Cole and Sav were two young creative people who first saw growth on the popular short form platform Vine and musically. Coles vine boasted over 6m followers. Today Cole and Sav are known as Christian social media influencers. Faith is a central part of their brand. One central peace of their story is is Savs daughter Everleigh who she had at 20yo 19yo Cole met 23yo Sav and 3yo Everleigh and they began their journey together in 2017 Unique Factors: Family vlog Individual brands Multi platform success YT, IG, books, tiktok, vine, film (Jurassic world fallen kingdom) Potential Income: 130m monthly YT views - according to social blade possibly 500k per month Adsense Brand deals - expand opinion Naibuzz.com 12m estimated net worth