Abha Gallewale, global social strategy manager at ASICS talks sport creators

Episode 46 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Abha Gallewale, global social strategy manager at sportswear brand, ASICSIn this episode we: Discuss how ASICS puts athlete sponsorship contracts together which take into consideration content quality, not just medals wonConsider the importance of ASICS's brand values guiding the sportswear firm Explore measuring return on investment for the athletes’ work as brand influencersThis interview was recorded in May 2022. Check out the Influencer Marketing Lab  for full show notes and related useful linksAnd I want to hear your feedback. Google Influencer Marketing Lab podcast and either drop me a line or leave a voicemail message directly from the landing page.👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. 🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.