The Influencer Marketing Lab

A podcast by Scott Guthrie

Categories:

Business

56 Episodes

  1. Whalar's Alex North talks measurement and evaluation

    Published: 2/26/2024

  2. Ogilvy's James Baldwin on a new global B2B influencer marketing report

    Published: 10/12/2023

  3. Steph Money of ThisThat talks influencer measurement

    Published: 9/28/2023

  4. Alice Audley from Blogosphere to bCreator

    Published: 9/20/2023

  5. Esme Rice: Mindshare's Worldwide Influencer Practice Lead

    Published: 9/12/2023

  6. Sammy Albon - Creator turned Senior Campaign Director

    Published: 9/7/2023

  7. Verity Park founder of TBH Talent talks creators

    Published: 11/29/2022

  8. Ian Forrester of DAIVID on effective influencer marketing measurement

    Published: 9/30/2022

  9. Abha Gallewale, global social strategy manager at ASICS talks sport creators

    Published: 9/21/2022

  10. Catherine Yeo discusses her new book: The Creator Revolution

    Published: 7/27/2022

  11. Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns

    Published: 3/30/2022

  12. Arron Shepherd Goat Agency co-founder talks $100 billion industry

    Published: 3/23/2022

  13. Tailify's Alan Gray talks about The Psychologist's Guide to Influence

    Published: 3/9/2022

  14. Sedge Beswick, MD of SEEN Connects talks social shopping

    Published: 3/2/2022

  15. Keely Cat-Wells CEO of C Talent talks Inspiration Porn

    Published: 2/23/2022

  16. Matthew Wood talks Influencer Marketing Show, Awards and Community

    Published: 2/11/2022

  17. Lucy Loveridge MD at YMU Social talks digital-first talent management

    Published: 2/2/2022

  18. Jo Burford talks creators, connections & community

    Published: 1/26/2022

  19. BEYONDinfluence's Jeanette Okwu talks global influencer marketing

    Published: 12/17/2021

  20. CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

    Published: 12/8/2021

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The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.