Beckii Flint of Pepper Studio talks hate followers

Episode 34 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Beckii Flint, co-founder of Pepper Studio a boutique influencer marketing agencyIn this episode we discuss:How the two-year-old startup won two golds at the recent Influencer Marketing AwardsPepper Studio's influencer marketing ethosKid-fluencers and the need for their better protectionThe largely unreported phenomenon of hate followers and the devastating toll they can take on creators The importance to our industry of standardising pricing for creator-generated image rightsDiversifying revenue streams as creators increasingly shift away from being dependent on single social media platforms due to their terms of services and algorithm changes.Check out the Influencer Marketing Lab website for full show notes and related useful links. 👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. 🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.