Becky Owen Facebook's head of branded content talks social commerce

Episode 27 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Becky Owen Head of branded content for Facebook across Europe, the Middle East and Africa. In this episode we discuss:Social commerce and how important shoppable integration is to Facebook and to InstagramHow Facebook has helped small business adapt to the new reality of being unable to trade physically during the Covid-induced lockdownRemoving friction from the purchase process on socialThe power of storytelling within influencer marketingInstagram dropsAugmented RealityAnd the ethical considerations surrounding Virtual InfluencersCheck out the Influencer Marketing Lab website for full show notes and related useful links. 👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. 🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.