BEYONDinfluence's Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency.In this episode we discuss:Why global strategies need to be sufficiently rigid to produce consistent results whilst flexible enough to accommodate local nuances. Jeanette's role as member advisor to the American Influencer Council.Re-emergence of virtual influencersThe Importance of the contracting phase of the influencer marketing workflowAnd we look at Jeanette's go-to sources of information for keeping up-to-date with influencer marketing Check out the Influencer Marketing Lab website for full show notes and related useful links👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. 🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.