Charlotte Williams talks influencer pricing

Episode 25 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Charlotte Williams, founder of SevenSix Agency an influencer marketing agency with a focus on diversity and inclusion. In this episode we discuss:Lifting the Lid: The Influencer Pricing Report The sweet spot in terms of follower count to payment ratioHow many nano influencers remain unpaid in brand collaborationsWhy many creators lack confidence when setting their own prices for brand collaborationsAnd how our industry can professionaliseCheck out the Influencer Marketing Lab website for full show notes and related useful links. 👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. 🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.