CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

Episode 35 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Cecilia Parker Aranha, Director of Consumer Protection at the UK’s Competition and Markets Authority. In this episode we discuss: The aims of the Green Claims CodeWhat points it coversHow it affects bran...