Talking TikTok music with Emma Harman President of Whalar, EMEA

Episode 22 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Emma Harman, President of Whalar for EMEA. Whalar is a global award-winning technology-powered influencer agency that recently became a badged partner of TikTok. In this episode we discuss:Key advice for brands wanting to build successful and relevant TikTok influencer marketing strategiesThe differences between Instagram creators and TikTok creatorsWhy the human-to-human connection of influencer marketing is so successful  How creativity drives emotion. Emotion drives memory. Memory drives recall. And, recall drives sales. And why Emma is on a mission to bring back the jingle.At the end of the show, Emma also shares her personal long list of influencer marketing-related resourcesCheck out the Influencer Marketing Lab website for full show notes and related useful links. 👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. 🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.