How Do Investors React to Crowdsourcing Contests?

Crowdsourcing contests for marketing ideas such as new ads, graphics, and products are popular, but do these strategies pay off with investors? Read an in-depth recap of this research here: https://www.ama.org/2023/09/12/how-do-investors-react-to-crowdsourcing-contests/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231191446 Reference: Zixia Cao, Hui Feng, and Michael A. Wiles, “When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors,” Journal of Marketing. Narrator: Nicole Tai Liu Acknowledgments: Sushma Kambagowni Topics: advertising, marketing strategy, social media, digital marketing The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠University FM