The JM Buzz

77 Episodes

1. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

   Published: 10/3/2024
2. Using Generative AI to Provide Empathetic Customer Care

   Published: 9/19/2024
3. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

   Published: 9/12/2024
4. Is It Time to Move Beyond Null Hypothesis Significance Testing?

   Published: 9/5/2024
5. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

   Published: 8/8/2024
6. How Should a Firm Collaborate with Suppliers to Co-develop Products?

   Published: 8/1/2024
7. How Drug Price Regulations Backfired in India

   Published: 7/18/2024
8. Influencers with Smaller Followings Are More Cost-Effective

   Published: 7/11/2024
9. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

   Published: 5/30/2024
10. Using Vintage Typography to Make Emotional Connections with Consumers

    Published: 5/23/2024
11. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Published: 5/9/2024
12. How Coining a New Term Can Encourage Specific Behaviors

    Published: 5/2/2024
13. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Published: 4/25/2024
14. Decolonizing Health Care: The Role of Marketing

    Published: 4/18/2024
15. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

    Published: 4/11/2024
16. Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

    Published: 4/4/2024
17. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

    Published: 3/28/2024
18. Should Hospitals Specialize in an Area or Diversify?

    Published: 3/7/2024
19. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

    Published: 2/29/2024
20. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

    Published: 2/15/2024