The JM Buzz

81 Episodes

1. How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

   Published: 11/7/2024
2. Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

   Published: 10/24/2024
3. The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

   Published: 10/17/2024
4. Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

   Published: 10/10/2024
5. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

   Published: 10/3/2024
6. Using Generative AI to Provide Empathetic Customer Care

   Published: 9/19/2024
7. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

   Published: 9/12/2024
8. Is It Time to Move Beyond Null Hypothesis Significance Testing?

   Published: 9/5/2024
9. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

   Published: 8/8/2024
10. How Should a Firm Collaborate with Suppliers to Co-develop Products?

    Published: 8/1/2024
11. How Drug Price Regulations Backfired in India

    Published: 7/18/2024
12. Influencers with Smaller Followings Are More Cost-Effective

    Published: 7/11/2024
13. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

    Published: 5/30/2024
14. Using Vintage Typography to Make Emotional Connections with Consumers

    Published: 5/23/2024
15. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Published: 5/9/2024
16. How Coining a New Term Can Encourage Specific Behaviors

    Published: 5/2/2024
17. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Published: 4/25/2024
18. Decolonizing Health Care: The Role of Marketing

    Published: 4/18/2024
19. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

    Published: 4/11/2024
20. Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

    Published: 4/4/2024