It's Time for Marketing Researchers to Change Their Approach to Gender

A deep dive into gender-based research in top-tier marketing journals reveals they are out of step with contemporary societies and firms. Read an in-depth recap of this research here: https://www.ama.org/2023/04/04/its-time-for-marketing-researchers-to-change-their-approach-to-gender/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231154532 Reference:  Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders, “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments,” Journal of Marketing. Narrator: Saira Salyani Acknowledgments: Aman Soni Topics: marketing, gender, marketing research, gender identity, society, literature review The JM Buzz is a production of the Journal of Marketing and is produced by University FM.