Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

A new Journal of Marketing study suggests how brand positioning can be effectively aligned with visual design. Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221142281 Read an in-depth recap of this research here: https://www.ama.org/2023/01/03/think-before-designing-your-logo-how-marketers-can-capitalize-on-the-power-of-perception-to-influence-beliefs-about-brand-performance/ Reference: Felipe M. Affonso and Chris Janiszewski, “Marketing by Design: The Influence of Perceptual Structure on Brand Performance,” Journal of Marketing. doi:10.1177/00222429221142281 Narrator: Saira Salyani Acknowledgments: Sushma Kambagowni Topics: marketing, visual design, logos, branding, package design, retail, marketing communications, sales The JM Buzz is a production of the Journal of Marketing and is produced by University FM.