EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays
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Radio officially turned 100 last year, but can it survive the next 10? Corey & Gordon explore radio's challenges but discover something remarkable: It's morphing and beginning to distance itself ever so slightly from the word "radio." The episode features an interview with Radio Advertising Bureau CEO and President Erica Farber, who offers a broader view (think "audio") of an industry that's actually growing.