The Local Marketing Trends Podcast

138 Episodes

1. How KSL.com Became a Local Media 'Phoenix'

   Published: 2/3/2025
2. Whither Local TV? Checking in With Gray Media's Pat LaPlatney

   Published: 1/20/2025
3. The Dirty Little Secret to Exponential Growth in Sales

   Published: 1/6/2025
4. What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)

   Published: 12/9/2024
5. Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'

   Published: 11/25/2024
6. Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy

   Published: 11/11/2024
7. Why Dozens of Buyers Have Been Snapping Up Newspapers

   Published: 10/28/2024
8. Local Content Goldmine Starts to Deliver (Even for Radio!)

   Published: 10/14/2024
9. Hyperlocal Site's 100-Year Plan: Help Local Businesses

   Published: 9/30/2024
10. Riegsecker Sees Local Media at an Inflection Point

    Published: 9/9/2024
11. Finally, Local Podcasting Might Be Catching On

    Published: 8/26/2024
12. Are Digital Marketing Services Worth Selling?

    Published: 8/12/2024
13. This Iconoclast Doesn't Mince Words on Today's Mass Media

    Published: 7/29/2024
14. Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

    Published: 7/15/2024
15. The Forgotten Goldmine in Email

    Published: 6/24/2024
16. Radio's New Leader Brings An Attitude To the Job

    Published: 6/10/2024
17. Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun

    Published: 5/28/2024
18. TEGNA Finds a Set of AI Geniuses

    Published: 5/13/2024
19. How Young Adults Search Online for 'Local' Information Might Surprise You

    Published: 4/29/2024
20. It's the Email, Stupid

    Published: 4/16/2024