The Local Marketing Trends Podcast
A podcast by Gordon Borrell - Mondays
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Categories:
124 Episodes
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The Forgotten Goldmine in Email
Published: 6/24/2024 -
Radio's New Leader Brings An Attitude To the Job
Published: 6/10/2024 -
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Published: 5/28/2024 -
TEGNA Finds a Set of AI Geniuses
Published: 5/13/2024 -
How Young Adults Search Online for 'Local' Information Might Surprise You
Published: 4/29/2024 -
It's the Email, Stupid
Published: 4/16/2024 -
First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
Published: 4/1/2024 -
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
Published: 3/18/2024 -
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
Published: 2/20/2024 -
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
Published: 2/12/2024 -
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
Published: 2/5/2024 -
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
Published: 1/22/2024 -
Picking on Prognosticators: 2024 Predictions Worth Dissin'
Published: 1/8/2024 -
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
Published: 12/26/2023 -
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
Published: 12/11/2023 -
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
Published: 11/27/2023 -
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
Published: 11/13/2023 -
Wondering About the Profitability of Digital Sales
Published: 10/30/2023 -
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
Published: 10/23/2023 -
Why 2024 is Likely to Be a Windfall Year for OTT Sales
Published: 10/2/2023
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.