The Local Marketing Trends Podcast

124 Episodes

1. The Forgotten Goldmine in Email

   Published: 6/24/2024
2. Radio's New Leader Brings An Attitude To the Job

   Published: 6/10/2024
3. Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun

   Published: 5/28/2024
4. TEGNA Finds a Set of AI Geniuses

   Published: 5/13/2024
5. How Young Adults Search Online for 'Local' Information Might Surprise You

   Published: 4/29/2024
6. It's the Email, Stupid

   Published: 4/16/2024
7. First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI

   Published: 4/1/2024
8. Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

   Published: 3/18/2024
9. Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep

   Published: 2/20/2024
10. Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media

    Published: 2/12/2024
11. Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code

    Published: 2/5/2024
12. Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?

    Published: 1/22/2024
13. Picking on Prognosticators: 2024 Predictions Worth Dissin'

    Published: 1/8/2024
14. We Come Bearing Gifts: Another Windfall for Local Media on the Horizon

    Published: 12/26/2023
15. News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'

    Published: 12/11/2023
16. What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets

    Published: 11/27/2023
17. As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?

    Published: 11/13/2023
18. Wondering About the Profitability of Digital Sales

    Published: 10/30/2023
19. Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google

    Published: 10/23/2023
20. Why 2024 is Likely to Be a Windfall Year for OTT Sales

    Published: 10/2/2023