Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists

The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays

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Business

With the dust settled, a clearer picture of 2021 is emerging. Corey lays out his forecast for local advertising and notes a major shift in businesses from "retention" mode to acquiring new customers this year. Will that strengthen mass media like TV and newspapers?