Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company
The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays
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Nexstar Media Group owns one of the nation's largest local digital operations, with 122 local websites, 316 mobile apps and more than $200 million in digital revenue last year. But it underwent a major reorganization in late 2020, shutting down its separate digital venture and jettisoning unprofitable products. So, where's the company headed in 2021? This episode features an interview with Karen Brophy, a former Hearst newspaper executive who was tapped recently as president of Nexstar's digital division.