Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?
The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays
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Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. In this episode, Gordon & Corey preview a new report examining how some agencies have been able to scale operations and embark on a path to become the dominant local agency. The podcast features an interview with Tom Cheli, CEO of Frequence, which contributed 27 months of sales data that led to the analysis.