Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?

The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays

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The pandemic didn't put much wind in newspapers' digital wings. In fact, many saw digital sales go backwards. In this episode, Gordon & Corey talk about how newspaper companies once led the way with digital revenue, and why things have gotten so tough. The podcast features an interview with Darien Southerland, who's trying to get local newspapers into the fast-growing podcast business.