Episode 72: The Secret to Radio's Immortality

The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays

Categories:

Business

Why has AM/FM radio survived Walkmans, iPods, Pandora, smart speakers and now podcasts? Fresh from a new survey of 30,000 station listeners, longtime radio analyst Fred Jacobs sits in as co-host for Corey and joins Gordon on the debate over why radio lives on. The podcast features an interview with Bill Rose discussing audience measurement and Nielsen's hip new Personal People Meter.