Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays
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In this episode, Gordon & Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?" iHeart CEO Bob Pittman offers his perspective on how radio will remain unique over the next 10 years, whether its dependence on advertising revenue might need to change, and whether we should be calling it "radio" at all. This is the seventh in a summer-long series of podcasts asking CEOs for their long-term vision of the media industry.