Hyperlocal Site's 100-Year Plan: Help Local Businesses

The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays

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Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His formula is an intriguing one that doesn't so much focus on local news as it does on helping local businesses, the core source of site revenue.