Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays
Categories:
Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass communication.