👩‍🎤 How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ✨

We are excited today to welcome Nahir Garcia, head of user acquisition at Etermax, creators of the successful series of games Trivia Crack. [Note: this is the English version of the Spanish episode that we released a few weeks ago]. In today’s episode, Nahir tells us about the types of influencers out there, how to evaluate their fit with a game, how to give guidelines, how to schedule campaigns, how to measure performance - and so much more. If you’re curious about what it’s like to work w...