The Mobile User Acquisition Show

271 Episodes

1. 🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰

   Published: 11/11/2024
2. 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈

   Published: 11/4/2024
3. 💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡

   Published: 10/29/2024
4. 💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨

   Published: 10/23/2024
5. 💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱

   Published: 9/12/2024
6. 🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌

   Published: 8/19/2024
7. 🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋

   Published: 8/6/2024
8. 🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer

   Published: 7/22/2024
9. 🚀How to 10x your creative production: webinar with Poolday.ai 🛰

   Published: 7/15/2024
10. 🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳

    Published: 7/8/2024
11. 🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑

    Published: 7/1/2024
12. 🐈Strategies for competitive analysis of creatives 🦋

    Published: 6/24/2024
13. 💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳

    Published: 6/17/2024
14. How Meta’s algo allocates spend to different ads in an ad set

    Published: 6/10/2024
15. 🌐The perils of asset stuffing and what to do about it 📱

    Published: 6/3/2024
16. ✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯

    Published: 5/27/2024
17. ⚓ Hooks are your video’s activation metrics 🎣

    Published: 5/17/2024
18. 📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽

    Published: 5/13/2024
19. 💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at S

    Published: 5/5/2024
20. 📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎

    Published: 4/26/2024