π£ Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocat
The Mobile User Acquisition Show - A podcast by Shamanth Rao
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π Weβre excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! π We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. πβ‘οΈπ Key takeaways include the importance of scaling marketing efforts in January, leveraging low CPMs for higher conversion rates, and maintaining user motivation to combat the mid-January motivation drop. ποΈββοΈπ‘We also explored trends...