3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀

Our guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on a number of games. He’s worked on soft-launches, on massively scaled campaigns - and on everything in between while managing over $10 million in user acquisition spend.In today’s episode, we dive into the art of the soft launch - and look at the 3 key stages of a soft launch, and why it’s important to nail every one of these. Also: Matej is...