😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

Our guest today is Aayush Sakya, Head of UA at Earnin. Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career. He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him. In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-...