😯How mobile attribution differs from web attribution🤖

The Mobile User Acquisition Show - A podcast by Shamanth Rao - Mondays

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Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/how-mobile-attribution-differs-from-web-attribution/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co