📱How mobile measurement will work with iOS 14 in a post-IDFA world - with Gadi Eliashiv, co-founder and CEO at Singular🤓
The Mobile User Acquisition Show - A podcast by Shamanth Rao

Categories:
Our guest today is Gadi Elisahiv, co-founder and CEO at Singular. Gadi is among the folks who has been deeply involved in conversations about IDFA deprecation - and what the world can look like post iOS 14. Today we talk about what might happen to MMPs - and how we might work with SKAdNetwork in a post-IDFA world. Key Highlights: 👉🏽Fingerprinting, attribution hash, and customized popups - can these work under iOS 14? 👣The default path that Apple wants us all to use: SKAdNetwork. ⛔️The challe...