🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌

The Mobile User Acquisition Show - A podcast by Shamanth Rao

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In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platforms and shares insights on scaling ad accounts through creative diversification. He also breaks down the importance of Web2App funnels for faster iterations and better performance while addressing how to avoid pitfalls in Meta’s algorithm. This conversation is packed with actionable insights on ...