🤖How to in-house playable production - with Michael Jessen, Senior User Acquisition Specialist at Socialpoint🎬

Our guest today is Michael Jessen, Senior User Acquisition Specialist at Socialpoint. I’m excited for this episode because Michael’s team does something in-house that very few teams do, which is make playables. This is something that they do at significant volumes - and have seen massive performance from - and I’m thrilled to dive into their experience today.Key Highlights: 💡What inspired Michael and his team to look at in-housing playables.📄What teams and resourcing are required to in-h...