🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮

Our first guest of 2022 is Faith Price. Faith heads the paid UA team at DoubleDown Interactive and has spent a large part of her career managing UA and ASO. She has managed over 20 soft launches throughout her career. Yet, her most recent launch was a very unique challenge for her – because this was the first one she managed after Apple’s introduction of the ATT. It was impossible to estimate results with no prior data points. Measurement was broken with SKAN. These were among ...