🤯How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽‍♂️

My guest today is Matej Lancaric. Matej is the Director of User Acquisition at SuperScale and a mobile user acquisition consultant who has worked on UA for many hypercasual games. In the past he headed mobile UA for Boombit and Pixel Federation, and is one of the leading experts on UA, particularly for hypercasual games. I’ve been fascinated by hypercasual games - mainly because of the order of magnitude difference some hypercasual games have in their performance compared to other genres - be...