🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄

The Mobile User Acquisition Show - A podcast by Shamanth Rao - Mondays

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Our guest today is Colette Nataf, CEO & Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on Facebook and Google. Lightning AI has worked with more than 500 ad accounts and has managed more than $100M in ad spend.I’m excited for today’s episode because Colette is among the few folks I know that’s transitioned from a user acquisition service to a user acquisition product. She’s not only taken what to many can be a significant leap - but ...