💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)

The Mobile User Acquisition Show - A podcast by Shamanth Rao - Mondays

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How do you make cross-promos work in a post-ATT world?David Philippson, CEO and co-founder of Dataseat, gives us the lowdown on how exactly cross-promos can be deployed effectively. In a post-IDFA reality, with ad networks having pretty much lost the third party data advantage, David says cross-promos can help game studios monetize and retain their users better, even those users who are already high value users. Check out the episode to get the low down on exactly how the post ATT landsc...